Input: seo is done to rank higher in Google search
Generated Text: results?
In this guide, let’s explore how to get the most out of your SEO campaign by understanding SEO best practices.
You’ve probably noticed that many of the keywords with the highest search rates also have few competitors advertising on Google. This may be because these keywords are too targeted for routine SEO, or it may be a sign that a SEO campaign is missing from the campaign mix.
If you’re running a search campaign to find dirt-cheap computers, it makes business and governance sense to be in the top three results when someone searches for that term.
SEO should be about giving your site the best chance to rank in the first place, not padding your numbers at the expense of your rankings.
Fortunately, optimizing your site for SEO doesn’t take much effort. You can improve your rankings and increase your rankings at the same time, which makes optimization an excellent low-hassle way to make money on Freelancer.com.
The best ways to optimize your site for SEO have to do with defining the terms you want to rank for, then creating keywords using Google’s free Search Niche Tool or another tool that focuses on keywords, and then using relevant keywords in your site’s copy to boost your rankings.
You can find a list of high-paying keywords here and a list of low-paying keywords here.
A few things to keep in mind as you formulate your keyword list:
Be careful not to select keywords that are too generic. If you use the words “drives sports cars” for every top-paying keyword you come up with, you’ll eventually get overwhelmed and the results you get will lose value. This is like buying shoes that is so stylish that it’s perfect for every occasion, only to wear it to work every day because everyone else is. The same thing applies to your keyword lists. Don’t choose terms that you think will best describe your product or service if it’s white or gold, for example.
Once you’ve distilled your list of terms down to a manageable number of categories, it’s time to rank them with Google’s algorithm. There are two basic ways Google’s algorithm treats the texts you put at the beginning and the end of your keywords: (1) by ranking them according to how useful they are on their own, or (2) by increasing or decreasing their rank according to how likely it is that a user that lands on the page is going to convert.
Let’s say we have the following two versions of our key phrase list:
We created the first list in order to serve as a guide for how many page rows to cut from our original page and in the same order as we created them, and then we created the second list in such a way that the terms were randomly mixed in with one another based on a mathematical probability.
As you can see, the first list outperformed the second by a large margin, landing us at #2 in the search results. However, there was a problem – our second list had random terms mixed in with the relevant terms, meaning that they accounted for a larger portion of the total number of pages loaded. This increased our ping time, or the amount of time it takes a user to load our site, which frustrated users and made it difficult to rank.
Now let’s look at the process by which Google resolves some of its ranking factors. First, Google looks at the actual words you use in your keyword lists, which is why you want your lists to be interesting and precise. Next, it compares the number and quality of keywords in your lists with the keywords you have, and if the lists are not identical – for instance, both call our competitor’s site the _________#2, Google will rank the first list as more relevant because it uses more words than the second – but it will still consider the first list more relevant.
Let’s take a look at an example. Say we have these two versions of our keyword lists:
This looks bad on the surface. Our first list is way longer, with way more words. However, the first list is relevant to a lot of conditions: here are the top 10 careers by employee engagement, here are the top 100 most valuable public companies by market capitalization, etc.
Now let’s take a look at the same conditions but this time we’ll create our lists using the SEOmoz keyword extraction tool:
Here, we can see that some of our terms are duplicated, but many of them are new terms that have a small chance of ranking for their related search terms. By using our key phrases as our list headers, we’re reducing the number of words, which should allow our lists to be more useful. Lastly, and arguably the most important factor, is the order in which we list our terms. If we list them in the order that we created them, we’ve worked to create lists that are more relevant to our keywords:
This list is longer, and it has words that may be more useful for our keywords, but less
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