Input: Google search result pages are dominated by
Generated Text: search engines’ own website and they are also getting larger.
If you are a new site, you might not have much authority yet and your URLs are not descriptive.
Your site’s URLs should give people a clear idea of where they are going (and about what kind of content they can find on your site).
Here are four great and specific short URLS from WikiFAQs that each give a clear idea of the page’s content:
When is a ‘short URL’ a short url not a short url?
One more great URL from WikiFAQs that gives it a little extra punch is: “How to format your site’s URL? (Not so quick web addresses).
This is an old thread from 2012 that’s still worth reading: “How to format short urls on DMOZ. (Again, worth reading for the historical context of how short urls have evolved over the years).
Search engine writers have been using short urls since the very first search engines appeared over 30 years ago.
The name stems from the fact that they often came in one page, like a short story.
They were called keyword research programs or KDPs for short, which is short for Know What To Do with It.
They were useful for marketers who entered a list of keywords into a search engine and got back some keywords, like a survey or opinion poll.
Some, like Google’s early version, were set up completely by programmers, like Cluin, which came up with a way to key certain keywords for a search engine.
The KDP model fell out of use as computer processors could search far and wide to find keywords, but Google did not launch its predictive models until 2004.
That’s why many KDPs are now software programs like Google’s, who find the best words to rank for keywords on your behalf.
I cover the difference between a KPI and a KTA, which is a key term analysis, in my post, “What Is A Keyword Point Index, And How Can Google Use It?”.
Because SEO is a process, not a product, you can’t solely rely on a formulaic method for increasing your rankings.
A formulaic method will get you so far, but if your page performs like crap after changing its formula, it won’t help you much when you relaunch your site.
A more methodical, data-driven method to go up in rankings has allowed me to go up from a green lawn to a full forest in just over a year.
Specifically, I used Backlinko’s “KUA Score” system, which is a combination of 6 specific stats:
1. Links From Other Sites: +60
You still need to accumulate links to grow any business, but you don’t get promoted to the top rung in the search rankings for without them.
If you want to know what links can do for your site, or just want a quick way to see which sites have linked to me in the past, I recommend you take a look at AHrefs’ free Link Intelligence tool.
2. Site Structure: -10
When I say other sites, I really mean internal links. When you Google my name, less than 3% of what I find comes from other sites.
This means that when someone links to my site, the vast majority of the results are from searches of my own name.
The better my site’s structure, the lower the ratio of links from other sites I generate.
For instance, if I were to build myself a simple blog from the ground up, I’d set up lots of very thin sites to represent each article (like blog posts).
These sites would all need strong ancillary sites to drive total website traffic.
By the way, if you want even more specific data on what works and what doesn’t, check out this detailed breakdown by Hubspot of how to build a scalable site the right way.
3. RSS Widget: +40
While most people think of RSS feeds as a way to access content from other sites, they are in fact one of the strongest ways to track changes to your site.
With over 1.2 million sites supporting more than 200 different content types, keeping up with the changes in other sites’ information is as easy as using a good blog system.
Regardless of the tool you use, you generate your own RSS feeds using the same 3 basic steps:
4. In addition to links from other sites, you’ll also need to get your site to submit to media types such as Search Engines and ISPs. This is done by either being a direct RSS feed attachment, having a visible preview while searching, or being featured in those tiny little expanded search boxes in the top right corner of every search result.
These are all elements that will vary from system to system, so your best bet is to just do some digging to find resources that cover the topic would of.
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